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Category: Marketing

  • Changes of the World From COVID-19

    Changes of the World From COVID-19

    COVID-19 is dreadfully spreading throughout the world, hospitalizing more than 3,100,000 people and taking the lives of more than 200,000 patients as of April 29, according to Johns Hopkins University. It is no exception here in Tokyo.

    The virus is forcing all people in the world to change their lifestyles. Many have been grounded for months. Essential workers, such as doctors, healthcare workers, firefighters, law enforcement officers, supermarket clerks, garbage collectors, delivery service personnel, and staff involved in public transportation, work outside facing the fear of infection.

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  • The End of Globalization

    When I started my career in the late 1990s, my employer encouraged us to adopt a global mindset to cope with Japan’s recession, the so-called “lost decade.” By 2000, the words “global” or “globalization” were used as keywords—and sometimes as buzzwords—for surviving the upcoming millennium, followed by the dot-com bubble. My coworkers and I were pressured to raise TOEIC scores, learn SWOT analysis, MECE, and other terms of logical thinking, abandon the obsolete Japanese work style, and get accustomed to the global—in many cases, American—way of thinking.

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